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Law firm SEO: what does optimized mean and why does it matter?

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You’ve been told over and over again that it’s important to have a well-optimized website.  But what does that even mean?  Can’t you simply publish a website and get back to practicing law?  Although that sounds ideal, building and maintaining your website involves more effort than that.  And this is important because consumers use the […]

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How to brainstorm content marketing ideas for law firms in a quick, easy, visual way

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Building a trust relationship with your target market revolves around a strong content marketing strategy.  You need to demonstrate your expertise, giving the reader (or viewer) a taste of your knowledge on a particular subject.  Many attorneys view this as a major concern because you don’t want your content to be interpreted as legal advice.

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Why your law firm marketing strategy needs a reboot

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Has business been a little slow?  Do you feel like your competition is pulling ahead?  If you’re wondering how to stay competitive and continue to attract your ideal clients, then it’s time to give your marketing strategy a reboot with a digital focus.

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Social media for law firms: how to get started

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Acquiring clients for your law firm used to involve a strategy of networking with the right people and advertising in pricey publications.  And for years, that plan worked relatively well.  But the internet is challenging the status quo of law firm marketing, making digital marketing more and more of a necessity.

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An introduction to SEO for law firms

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In order to stay competitive in the digital world, more and more emphasis is being placed on building a strong internet presence.  This includes things like maintaining social profiles and utilizing video and email to communicate.  But the most important digital marketing activities for your law practice should take place on your website, which serves […]

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Using the One Degree Difference to become a sales leader and grow sales

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This article is a guest post by Ron Finklestein of the Business Growth Experience. I recently did the keynote address for a Cleveland-area real estate association. We discussed the power of the One Degree Difference. The One Degree Difference is simply changing your thinking by one small thought or one degree to get massive results. Think […]

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Inbound marketing for law firms

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The way law firms market and acquire clients is changing rapidly due to the new ways consumers obtain information.  Ten years ago, traditional outbound marketing activities dominated the marketplace – things like direct mail, TV and radio advertisements.  But these strategies are becoming less and less effective as consumers find ways to avoid advertisements. In […]

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Misconceptions about law firm branding

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Most business owners hear the term branding and immediately think logos and taglines.  Their mind goes to the Nike swoosh logo or the McDonald’s arches.  They tell themselves “I’ll never have a brand that’s recognizable like that.”  In the case of law firms, the partners might mistakenly think that because they’re not selling a popular […]

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How to create your law firm marketing plan

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Marketing your law firm can be done successfully in many different ways. You can build a network of referral partners, develop a strong internet presence to drive traffic and leads to your website, and you can advertise in places where your target market might be. You might be doing these activities already, but the item you’re […]

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Buyer personas: what they are and why your business needs them

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Marketing is the most critical component of building and maintaining a successful company.  But how can your marketing generate results if you don’t know who your target market is? Chances are, you’re randomly implementing ideas and hoping that something resonates with those who hear your message.  This equates to wasted time and money because your […]

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