Archive

Post archive page

Law firm advertising versus law firm marketing

Lorem ipsum dolor sit amet consectetur

At first glance you might think law firm advertising and law firm marketing are one in the same.  But there are some details that make these two competencies quite different. At a high-level, the end goal is often the same: generating leads that can turn into a sale.  But if you’re at the point in […]

Continue reading

The basics of inbound marketing

Lorem ipsum dolor sit amet consectetur

Inbound marketing is becoming a popular strategy for increasing website visits, leads and sales. It’s being used by a variety of industries, including manufacturing, healthcare, software, financial and legal. It’s ideal for businesses who have a complex service and need to educate prospects as they make a buying decision. But before you can take advantage […]

Continue reading

3 ways to improve your law firm’s internet marketing

Lorem ipsum dolor sit amet consectetur

The approach that you pursue with your law firm’s Internet marketing can have a major impact on the total amount of traffic that your website receives. This is critical because each law firm is only as successful as the number of cases that they are able to acquire. Long gone are the days when people […]

Continue reading

Law firm SEO: what you need to know as a legal administrator

Lorem ipsum dolor sit amet consectetur

Legal administrators help their law firm in a diverse number of ways, including with marketing planning and execution. This is especially true for mid-size law firms where the legal administrator will take on a large percentage of the day-to-day operations so that each attorney can focus on what they do best – providing legal services.

Continue reading

SEO basics: What you need for a well optimized website

Lorem ipsum dolor sit amet consectetur

You’ve probably heard the term SEO mentioned many times during the past few years.  But what does it mean and why does it matter? In the marketing world, we’re guilty of using a lot of buzz words and jargon, so this article will cover the very basics of search engine optimization (SEO) and how you […]

Continue reading

4 signs your marketing is stuck in neutral

Lorem ipsum dolor sit amet consectetur

Your business is slow – slower than it has been in previous years. You tell yourself that the reason is because there is new competition in your field, or that your customers have changed. These are not reasons; they are excuses. Take a look around you. Many businesses are flourishing. Why isn’t yours?

Continue reading

4 reasons you shouldn’t build your own website

Lorem ipsum dolor sit amet consectetur

You’re a strong communicator. You know your business better than anyone. And you’re confident about navigating the internet. As you look at your website compared to your competitors, you realize it’s time for an upgrade. And who better to take on this project than you, right?

Continue reading

3 signs you are NOT ready to hire a marketing agency

Lorem ipsum dolor sit amet consectetur

“Business isn’t growing fast enough.” “I am not keeping up with my competitors.” “I need help with my marketing.” These are just a few of the thoughts that can motivate a business owner’s thinking toward hiring a marketing or PR agency. But experience has shown us that not every business is a candidate for hiring a […]

Continue reading

How to find engaging content for your social media accounts

Lorem ipsum dolor sit amet consectetur

It’s the question that plagues many business owners who are trying to build their social media presence – Where the heck am I supposed to find engaging content for my social media accounts? Add in the fact that social media accounts need updated at least once per day, and you can start to feel overwhelmed very […]

Continue reading

What’s with all the negativity? How to handle negative online reviews

Lorem ipsum dolor sit amet consectetur

Businesses face a big challenge when it comes to getting new customers: the dreaded internet review. Most consumers – 85% of them – say that they read online reviews for local businesses. The internet is a great source of information and potential customers use it to see what others have to say about a business. […]

Continue reading