Archive

Post archive page

Face your fear of blogging and write killer content with these 3 tips

Lorem ipsum dolor sit amet consectetur

I’m sure by now you’ve heard the arguments for starting a blog. It can position you as an expert in your industry. It will bring value to your website and help improve your search ranking. You’ll get more traffic to your website, which can increase leads and sales. So why haven’t you started? As I […]

Continue reading

Build your brand and communicate it effectively

Lorem ipsum dolor sit amet consectetur

If I asked you to name a recognizable brand, what would you say? You might mention Coke or Pepsi. Home Depot or Lowe’s. Walmart or Target. But what about local brands? In Cleveland, Melt and the Winking Lizard are two restaurants that do a great job promoting their brand.

Continue reading

Why you should create a PR and marketing strategy

Lorem ipsum dolor sit amet consectetur

When you are driving to a new location, do you use a GPS? When you’re cooking something new, do you refer to a recipe? Absolutely! In each instance, you have a desired outcome, and you follow the appropriate plan or route. So why is achieving greater sales and stronger brand recognition any different? If you […]

Continue reading

Content calendars: how to create one

Lorem ipsum dolor sit amet consectetur

Content marketing has now become a vital component of every business’ marketing strategy regardless of industry, niche, or even communication medium used. Content marketing involves publishing original and valuable content in order to acquire clients. The content can be presented in many different formats such as blog posts, videos, white papers, e-books, infographics, case studies, […]

Continue reading

Marketing your product or service by communicating its benefits

Lorem ipsum dolor sit amet consectetur

Getting new clients and retaining old ones is the lifeblood of every business. Every business markets its product or service in one way or another, but some do it better than others. So what is the mistake that so many business owners make? They talk about features rather than benefits.

Continue reading

Marketing advice from one of the country’s leading marketers

Lorem ipsum dolor sit amet consectetur

What are some of the most influential brands you can think of? Apple, McDonalds, Progressive? What makes a brand influential? Last week the Hersh PR and Marketing team attended the Rocky River Chamber’s luncheon and was able to listen to Jeff Charney present “The New World of Marketing: Cracking through the Clutter.”

Continue reading

4 ways your website can be a more effective sales tool

Lorem ipsum dolor sit amet consectetur

Of all the marketing and sales tools available to you, your company website is the one that enables you to reach the largest audience. If you have built your website correctly, it should also function as an effective sales tool for your business. Your website should move perspective clients through the buyer’s journey and keep […]

Continue reading

Content curation versus content creation

Lorem ipsum dolor sit amet consectetur

The importance of content marketing is undeniable, and producing engaging and valuable content regularly has become critical for most businesses. As a result, a great debate arose regarding which strategy is more effective – original content creation or content curation?

Continue reading

9 rules for effective email marketing

Lorem ipsum dolor sit amet consectetur

The rise of social media marketing has mistakenly led many business owners to think email marketing is no longer useful. Email ROI is still the highest among all internet-based marketing mediums. Businesses earn an average of $40 for every $1 spent on email marketing – or a 4,000 percent ROI. Email campaigns remain an important […]

Continue reading