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Importance of meaningful activity on social media

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Not sure if the activity on your Facebook, Twitter and Google+ pages matter? Turns out it does matter. A recently updated study from Searchmetrics found a correlation between strong search engine optimization (SEO) ranking and a URLs number of Shares, Likes, Tweets and +1s on social media websites.

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Four signs it’s time to start blogging

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In the digital business age that we live in, blogging has become a valuable marketing tool that businesses have at their disposal. You can use blogs to engage, educate and update your current clients as well as the general public. Blogs can serve as a vehicle to demonstrate your expertise as the “go-to-guy” in your […]

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How to write a bio that builds credibility

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Writing your bio can be one of the most difficult and daunting tasks. How do you communicate your expertise without sounding arrogant? Having a professional bio on-hand is important for a variety of reasons. You never know when you’ll have the opportunity to speak in front of an industry organization or be interviewed by the […]

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Four simple ways to track ROI on social media

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According to Media Bistro, 72 percent of businesses that use social media don’t know how to measure their return on investment (ROI). It begs the question, are companies only on Facebook, Twitter or LinkedIn because they think it’s the right thing to do? What if business owners put a simple tracking system in place and […]

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Why QR codes are not effective marketing tools

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AdAge must have heard my request for statistics on QR codes because they just reported numbers for 2011 – and they don’t look promising. Quick-Response codes or QR codes can be found on everything from ketchup bottles to billboards. The idea is to make static advertising more interactive with the use of mobile phones. We […]

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A lesson in graphic design and neuromarketing

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The Plain Dealer recently published an article about well-known brands altering their logos for the sake of a marketing campaign. They explained how Goodyear and Snickers modified the language in their logos to promote a particular product or cause. In both cases, the campaigns were well received, and a few marketing experts quoted in the […]

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Facebook sharing continues to rise

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If marketers and small business owners are looking for guidance on how information is spread across social media platforms, they need to look no further then AddThis and their Year-End Social Sharing Trends of 2011 Report. AddThis is a sharing platform used by more than 11 million sites and 1.2 billion users. You probably noticed […]

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Location-based apps not as popular as initially thought

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Mashable reported some interesting news about Foursquare and other location-based apps today. According to a recent survey of 37,000 adult mobile phone users, only two percent reported using those apps on a weekly basis. And nearly 70 percent of those surveyed had never heard of location-based apps, forcing marketers to re-think how they use cell […]

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How neuromarketing applies to public relations

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A few months ago I shared on Twitter that I was a few chapters into “The Buying Brain; Secrets for Selling to Subconscious Mind.” The book explores how the human brain makes subconscious decisions on brands, products, packaging and more. The most important takeaway for marketers is that humans want to make purchases, but it’s […]

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