What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business! Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing    

Today we continue our series on Facebook Advertising. If you’re new to FB ads this may be the best place to start. I’ll walk you through a few of the options you’ll find once you hit that “submit” button and I’ll share some ideas to help optimize your boosted post.

What is “evergreen content” and why is it important to your business? Today I explain its importance to marketers and small businesses and gives us a few tips of how to get started!

What is Local Search Engine Optimization (SEO)? Why would anyone need it and how important is it? Sandro is a Local SEO specialist and shares an overview of how to begin your SMB quest to rule local SEO. Sites mentioned are: http://www.yext.com http://www.moz.com/local  

Facebook has been “pay-to-play’ for businesses for years now. If you haven’t thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.

Sending a monthly or quarterly newsletter is a great way to reach your current customers, or even gain some interest from potential customers. However, no matter what industry you’re in, before hitting the “send” button there are a few things you’ll want to keep in mind. First, think about the content of the newsletter itself. […]

It’s the unicorn in the social media marketing world: ROI. Today Sandro shares/rants his point of view on this elusive measurement.

Twitter recently unveiled the Twitter Dashboard designed to help small businesses make the most of the social platform. Today on the podcast, we weigh in on whether or not it’s worth the excitement. You can check out Twitter Dashboard at http://dashboard.twitter.com

What is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today we take a look at this worldwide phenomenon in augmented reality gaming.

In episode 16 of the podcast, I shared my thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, I give a few reasons you should consider blogging and tips on how you can get started.