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Social Scheduling

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Scheduling social media posts used to be frowned upon. No more! We’re all busy and have times we’re more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter. Websites talked about are: https://hootsuite.com http://www.buffer.com https://www.audiense.com

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How to Create Special Hours on Google

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For businesses like retail stores and restaurants, keeping your hours updated on Google is crucial. You want to keep your customers informed and satisfied throughout the entire year. During the hectic holiday season when these types of businesses either offer extended, or shortened hours– or close altogether– it’s even more critical. Lucky for you, Google […]

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Google Search Console 101

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What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you’re set up. Go to https://www.google.com/webmasters/tools to learn more Let’s connect! The 60 Second Marketing Podcast is now available on iTunes and Google Play – make sure you […]

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Google Analytics 101

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What is Google Analytics and why should you care about it? Today on the podcast, Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics  Part one in a series. […]

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How to Ask for Reviews

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Let’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today we give you five ways to ask your guests to let the world know how great your service and/or products are.  

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Is Blogging Still Relevant?

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Is blogging still relevant in terms of generating sales leads? For years I pushed blogging as the main driver behind internet lead generation. Blogging was a staple service in almost all of the marketing packages we provided. But 2016 is a lot different from 2006. Having a blog doesn’t make you stand out any more. It […]

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Review Sites for Optimal Reputation Management

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Today on the podcast, we talk about the two online directories you should claim for your small business if you haven’t already. We claim these listings for both new and established businesses because they are so important. Remember that online reputation management can really make or break a business nowadays. Your potential clients and customers […]

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