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Instagram Algorithm: Good or Bad?

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Instagram is one of the most popular ways to share photos across a variety of social platforms.  It’s fun, it’s easy and you can do some pretty cool things with the built-in filters. It’s most popular among females in their 20’s. In the last few weeks, you’ve probably heard the A-word being tossed around: Algorithm. […]

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Why Reputation Management Matters

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Before the internet it was a lot easier to manage your reputation. Sure, there may have been a few unhappy clients from time to time (hey, you can’t please everyone.)  You expected them to tell their friends and family, and hope that eventually the bad memory would fizzle out. But with the rise of review […]

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Finding Quality Stock Images

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Quality stock images help take your marketing to the next level. Sure, custom or original photography is always ideal but it may not be an option. Or you may need a graphic/image much faster than the time it would take to coordinate a photo shoot with a professional photographer. That’s why websites like Libre Stock, iStock, and Deposit […]

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The Importance of Twitter Cards

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Ever wonder why (and how) some websites have the perfect image that appears along with the link in your Twitter news feed? It’s because they’ve set-up what’s known as Twitter cards – media that helps attract people to your website. Twitter cards can take the form of images, video and other types of media. There […]

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How to build an email list

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  If you’re not actively building an email subscriber list, you’re making a huge mistake. An organically built, and highly engaged subscriber list is one of your biggest assets. For years, we (marketers and business owners) spent so much time and effort building a following on websites like Facebook and Twitter. And here we are […]

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The pros and cons of SnapChat

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I’m still a newbie to Snapchat but I’m really starting to get the hang of it.  Personally, I follow-up a few “YouTubers” on SnapChat and it’s great because I get to see what they’re doing in between filming for videos YouTube. Most of them publish content to YouTube once or twice per week and I’m […]

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The pros and cons of Twitter

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Twitter is personally one of my favorite social media platforms.  Many people I speak with don’t fully understand it – they struggle with the idea of keeping a message to 140 characters and how to incorporate hashtags. A lot of those same people are more comfortable with Facebook.  I find they are often baby boomers […]

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60 Second Marketing podcast launch

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I’m excited to announce one of my new marketing initiatives: The 60 Second Marketing Podcast which is now available on iTunes and Google Play. I’ve started this podcast with fellow entrepreneur and marketing expert Sandro Galindo. We provide daily commentary on websites, social media, SEO and more – all in the time it takes to […]

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5 Easy Ways to Generate More Website Traffic

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After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work.  The Internet is a crowded place.  You have to work hard to get your message and your brand in […]

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