Archive

Post archive page

The problem with most small business websites + how to fix it

Lorem ipsum dolor sit amet consectetur

You know that having a website is an essential element of your marketing strategy.  But just having a presence online isn’t enough to get the results you’re seeking; your website needs to do more than just exist.  It needs to attract your target audience, engage them, educate them, and convince them to buy from you. […]

Continue reading

Why Website Content Matters + How to Update It

Lorem ipsum dolor sit amet consectetur

Do you want a website that converts traffic into leads?  You should be nodding your head in agreement.  You should also be seriously evaluating the content and the message your website communicates. Your website is more than a digital brochure that potential clients might peruse at their leisure. This is an important step in the […]

Continue reading

Why your small business needs marketing automation

Lorem ipsum dolor sit amet consectetur

Have you ever complained that marketing and lead nurturing takes so much time?  Running your business would be so much easier if the marketing didn’t require your constant attention. I feel that way at times about our own marketing. As business owners, we’re always striving to simplify our lives, not make them more complicated with […]

Continue reading

3 reasons why delegating your marketing to your admin staff is a big mistake

Lorem ipsum dolor sit amet consectetur

As business owners, we’re always trying to work efficiently with the time we have.  The best way to do this is to delegate various tasks to our support staff. I do this all the time with tasks like proofreading, email follow-up and social media scheduling.  It allows me to focus on more important revenue-generating tasks […]

Continue reading

Why being found online is more important than ever

Lorem ipsum dolor sit amet consectetur

The latest research by the Pew Research Center tells us that 84% of all American Adults use the Internet. From young to old, urban to rural dwellers, no matter their education level, financial status or ethnicity – the internet is a part of basically everyone’s lives in some form or another. The number of internet […]

Continue reading

Video marketing is the new black

Lorem ipsum dolor sit amet consectetur

This article is a guest post by Tessa Louche. When you’re lying in bed after a long day at work, what do you find yourself doing? Chances are, it’s scrolling through some sort of social media with a timeline chock full of videos. According to HubSpot, 78% of people watch videos online every week and 55% […]

Continue reading