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When Is the Best Time to Send Your Marketing Email?

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Email Marketing expert Liz Hersh shares optimal days and times of day to begin experimenting with sending your marketing emails. Episode 062 Be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing Check out this episode!

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What is Email Marketing Automation?

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What is email marketing automation and why would you want to utilize it in your small business’ digital marketing strategy? Today Liz explains a few of the ins and outs of this powerful tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 046 Check out this episode!

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How to Publish a Quality Newsletter

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Sending a monthly or quarterly newsletter is a great way to reach your current customers, or even gain some interest from potential customers. However, no matter what industry you’re in, before hitting the “send” button there are a few things you’ll want to keep in mind. First, think about the content of the newsletter itself. […]

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How to build an email list

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  If you’re not actively building an email subscriber list, you’re making a huge mistake. An organically built, and highly engaged subscriber list is one of your biggest assets. For years, we (marketers and business owners) spent so much time and effort building a following on websites like Facebook and Twitter. And here we are […]

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Email marketing ideas for law firms: beyond the basic newsletter

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Email is one of the most effective marketing tools available, and it can have very substantial effects on your bottom line.  According to a HubSpot survey, more than 50% of respondents said they read most of their email – proof that email is still a great way to reach current and potential clients.

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9 reasons your email marketing isn’t getting results

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Email marketing is a powerful tool because it allows business owners to reach a large number of individuals quickly and in a cost effective manner.  Email is one of the top performing internet-based marketing mediums – return on investment (ROI) averages $40 for every $1 spent.

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9 rules for effective email marketing

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The rise of social media marketing has mistakenly led many business owners to think email marketing is no longer useful. Email ROI is still the highest among all internet-based marketing mediums. Businesses earn an average of $40 for every $1 spent on email marketing – or a 4,000 percent ROI. Email campaigns remain an important […]

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