Archive

Post archive page

7 things to do when your marketing campaign flops

Lorem ipsum dolor sit amet consectetur

It can happen to even the most experienced marketing professionals.  Your carefully-planned campaign didn’t perform as you had hoped – or worse, it was a total flop.  All the time and effort you put into your initiative seems to have been in vain.  Was the timing off?  Was the message incorrect?

Continue reading

3 things most business owners get wrong about marketing

Lorem ipsum dolor sit amet consectetur

Marketing is one of the most important components of a successful business, but this doesn’t mean that owners intuitively understand how to use it to their advantage. In many cases, a large percentage of business owners struggle with marketing on a daily basis.

Continue reading

3 signs you are NOT ready to hire a marketing agency

Lorem ipsum dolor sit amet consectetur

“Business isn’t growing fast enough.” “I am not keeping up with my competitors.” “I need help with my marketing.” These are just a few of the thoughts that can motivate a business owner’s thinking toward hiring a marketing or PR agency. But experience has shown us that not every business is a candidate for hiring a […]

Continue reading

How to find engaging content for your social media accounts

Lorem ipsum dolor sit amet consectetur

It’s the question that plagues many business owners who are trying to build their social media presence – Where the heck am I supposed to find engaging content for my social media accounts? Add in the fact that social media accounts need updated at least once per day, and you can start to feel overwhelmed very […]

Continue reading

What’s with all the negativity? How to handle negative online reviews

Lorem ipsum dolor sit amet consectetur

Businesses face a big challenge when it comes to getting new customers: the dreaded internet review. Most consumers – 85% of them – say that they read online reviews for local businesses. The internet is a great source of information and potential customers use it to see what others have to say about a business. […]

Continue reading

Marketing advice from one of the country’s leading marketers

Lorem ipsum dolor sit amet consectetur

What are some of the most influential brands you can think of? Apple, McDonalds, Progressive? What makes a brand influential? Last week the Hersh PR and Marketing team attended the Rocky River Chamber’s luncheon and was able to listen to Jeff Charney present “The New World of Marketing: Cracking through the Clutter.”

Continue reading