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A discussion about inbound marketing on the Law Business Podcast

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I was recently featured as a guest on the Law Business Podcast! I had a great conversation with the host, Borbala Banto, about the power of inbound marketing and how law firms can use a digital strategy to grow the practice.

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5 common myths about SEO for law firms

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Search engine optimization or SEO is an important part of law firm marketing.  Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy.  It helps ensure visibility among people who are actively looking for legal representation through internet searches.

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Convert more leads with this law firm internet marketing tip

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Building a well-designed, visually appealing website takes time.  It’s the foundation of your digital marketing strategy, so you want to do it right.  You have to consider your target market, potential keywords and how to best communicate your value proposition – certainly not something that can be in one brief planning session!

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9 important metrics for effective law firm internet marketing

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The days of approximating or estimating marketing campaign results are gone.  You no longer have to guess if a promotion generated leads and turned into business.  The internet has made marketing far more measurable and accountable.

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Social media for law firms: the anatomy of a good Facebook presence

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As the largest social network in the world, Facebook provides numerous opportunities to marketers and entrepreneurs.  Building a solid presence on Facebook is a smart move because that’s where your current and potential clients are likely ‘hanging out.’  If you want to be visible among your target market, you need to get out of your […]

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How an inbound agency can help with your law firm marketing

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As digital marketing continues to evolve, it’s becoming more of a necessity to partner with the right marketing agency.  Marketing dollars are shifting away from traditional strategies, but most attorneys and internal marketing staff don’t have the skill set needed to run effective digital marketing campaigns.

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