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30 Day Instagram Challenge

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We are excited to announce the next 30-day challenge for the 60 Second Marketing Podcast, our Instagram Challenge! For the month of April, we are encouraging you to go “all in” on your Instagram account. Why Instagram? Because Sandro and I believe this is a platform that consumer-based businesses need to be using.  (Disclaimer: always […]

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How to Start Your Brand Ambassador Program

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Maybe you’re looking to spread the word about your company’s latest amazing products or services. Or, maybe you’re a brand new company just getting started in your industry. While typical marketing and public relations can go a long way, one of the newest forms of “word of mouth” advertising involves what are called brand ambassadors. […]

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Why You Need to Use the Facebook Pixel

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Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes a similar approach in tracking traffic to your website. How […]

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How to Deal with Internet Trolls

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There may come a time when your small business has to deal with the dreaded internet troll. An internet troll is someone who may have had a negative experience with your company, and they take their grievances to the internet by posting inflammatory statements or starting arguments on your social media sites. They may even […]

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A Common Misconception About Hiring a Marketing Agency

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So, it’s time for your small business to hire a marketing agency. Maybe you’ve been wearing too many hats, trying to run your company, pay the bills, follow up on leads and redesign your website and there’s simply not enough time in the day to figure out marketing strategy. Or, maybe sales are down and […]

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How to Handle Customer Complaints

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It happens to every business at one time or another. A customer, unhappy with a particular experience with your company, leaves a scathing comment online for all the world to see. Whether what they’ve said is true or not, the comment is now live on your website or social media pages doing its damage to […]

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Brand Ambassadors 101

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Today, more and more small business are utilizing brand ambassadors as a means of spreading the word about their products or services. A brand ambassador is an unpaid volunteer who fully believes in your company and embodies your identity and values, and wants to help promote how wonderful your business is. While they don’t get […]

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How Long Does It Take to See Results from a Marketing Campaign?

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Before a company launches a new marketing campaign of any sort, a common question we hear is “when can I expect to see results?” The answer to that question? Well, unfortunately, there’s really no simple answer. Different marketing campaigns and different audiences mean different results The main reason for the reason why we can’t give a clear-cut […]

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Why Marketing Decisions Should Be Data-Driven

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More than ever, today it’s vital that companies understand the who, what, where, when and how of their marketing efforts. However, it’s not uncommon for a business to feel that once a marketing campaign has been even somewhat successful, those results are good enough. They may not exactly know what worked, but as long as […]

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