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23 digital marketing ideas for law firms you can use right now

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As more law firms embrace digital marketing, many managing partners are beginning to understand its potential.  Building a strong internet presence allows you to reach a larger audience than say networking.

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This is what’s missing from your law firm marketing strategy

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When you think of a traditional law firm marketing strategy, you likely envision a comprehensive plan designed to achieve overarching business and sales goals.  Along with those goals, you need to detail your budget, timeline and the specific tools and tactics you’ll implement.  But there is an important component missing from your marketing strategy: buyer […]

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Common law firm branding mistakes and how to fix them

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Many small and medium-size business owners make the mistake of thinking that only large corporations need to worry about developing a brand.  They think those are the companies that can invest millions into commercials you see over and over again – and therefore they can build a recognizable brand.

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Managing partners: how to create your law firm marketing plan

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Marketing is an important business activity that many business owners push to the back burner.  When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.” As the firm’s managing partner, you’ve got a lot on your plate.  You’re responsible for keeping the business running, watching the firm’s financial performance […]

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Why you need to ditch traditional law firm advertising

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In the past, it was considered crucial for law firms and other businesses to place advertisements on TV, in the Yellow Pages and with their local newspaper. But this is no longer a financially stable marketing decision. In fact, research and case studies continuously prove that you can get a higher level of clients at […]

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9 reasons your email marketing isn’t getting results

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Email marketing is a powerful tool because it allows business owners to reach a large number of individuals quickly and in a cost effective manner.  Email is one of the top performing internet-based marketing mediums – return on investment (ROI) averages $40 for every $1 spent.

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Content marketing for law firms: what you need to know

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Every law firm needs to have a content marketing strategy in place in order to make it easier for potential clients to locate them online. When you consider that at least 61 percent of Internet users turn to search engines to help them research purchases, it becomes easy to understand just how vital it is to have […]

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3 ways the internet has changed law firm advertising

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In a few short years, the internet has drastically changed how companies advertise and market their services.  Companies used to rely on ‘interruptive’ messages to convince consumers about the value of their product or service.  But over time, consumers started to ignore these messages by tuning them out, or cutting them out completely.

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Misconceptions about law firm internet marketing

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More and more law firms are exploring how internet marketing can be an effective tool for obtaining clients.  A successful campaign should result in increased visibility and more traffic, and an improvement in the conversion of visitors into leads and then customers.

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How to brainstorm content marketing ideas for law firms in a quick, easy, visual way

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Building a trust relationship with your target market revolves around a strong content marketing strategy.  You need to demonstrate your expertise, giving the reader (or viewer) a taste of your knowledge on a particular subject.  Many attorneys view this as a major concern because you don’t want your content to be interpreted as legal advice.

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