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4 reasons you shouldn’t build your own website

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You’re a strong communicator. You know your business better than anyone. And you’re confident about navigating the internet. As you look at your website compared to your competitors, you realize it’s time for an upgrade. And who better to take on this project than you, right?

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3 signs you are NOT ready to hire a marketing agency

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“Business isn’t growing fast enough.” “I am not keeping up with my competitors.” “I need help with my marketing.” These are just a few of the thoughts that can motivate a business owner’s thinking toward hiring a marketing or PR agency. But experience has shown us that not every business is a candidate for hiring a […]

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What’s with all the negativity? How to handle negative online reviews

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Businesses face a big challenge when it comes to getting new customers: the dreaded internet review. Most consumers – 85% of them – say that they read online reviews for local businesses. The internet is a great source of information and potential customers use it to see what others have to say about a business. […]

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Face your fear of blogging and write killer content with these 3 tips

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I’m sure by now you’ve heard the arguments for starting a blog. It can position you as an expert in your industry. It will bring value to your website and help improve your search ranking. You’ll get more traffic to your website, which can increase leads and sales. So why haven’t you started? As I […]

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Build your brand and communicate it effectively

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If I asked you to name a recognizable brand, what would you say? You might mention Coke or Pepsi. Home Depot or Lowe’s. Walmart or Target. But what about local brands? In Cleveland, Melt and the Winking Lizard are two restaurants that do a great job promoting their brand.

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Why you should create a PR and marketing strategy

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When you are driving to a new location, do you use a GPS? When you’re cooking something new, do you refer to a recipe? Absolutely! In each instance, you have a desired outcome, and you follow the appropriate plan or route. So why is achieving greater sales and stronger brand recognition any different? If you […]

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Content calendars: how to create one

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Content marketing has now become a vital component of every business’ marketing strategy regardless of industry, niche, or even communication medium used. Content marketing involves publishing original and valuable content in order to acquire clients. The content can be presented in many different formats such as blog posts, videos, white papers, e-books, infographics, case studies, […]

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Marketing your product or service by communicating its benefits

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Getting new clients and retaining old ones is the lifeblood of every business. Every business markets its product or service in one way or another, but some do it better than others. So what is the mistake that so many business owners make? They talk about features rather than benefits.

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Content curation versus content creation

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The importance of content marketing is undeniable, and producing engaging and valuable content regularly has become critical for most businesses. As a result, a great debate arose regarding which strategy is more effective – original content creation or content curation?

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