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How to Find Good Content for Your Social Channels

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It’s the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry. Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 044 Check out this […]

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How to Use Social Media as a Customer Service Tool

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Most small business owners don’t think of social media as a customer service tool. They view social media as one more thing they have to worry about.  Yes, social media takes a ton of time to manage.  But that doesn’t mean you should overlook the power social media has to turn a negative experience into […]

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3 Things to Consider When Re-launching Your Website

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There are good reasons why your website may need an upgrade. Maybe it’s missing some key features or it isn’t as user friendly as it should be. If you’re going to embark on a website relaunch, there are a few things you’ll want to carefully reconsider. Today Liz talks about three things to think about […]

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Why You Should Use Instagram Stories for Your Business

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Last week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try. Episode 041 Check out […]

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Facebook: Business Pages vs Personal Accounts

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What’s the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there’s a dirty, little secret Facebook doesn’t want you to know!) – Episode 040 Check out this episode!

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Facebook Insights: Pages to Watch

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There’s so much data and great information to be found within Facebook’s Insights. But have you tried using Facebook’s Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses’ […]

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Building Links Through Media Sources

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Links are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/ Check out this episode!

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Retargeting 101

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What is retargeting / remarketing? Why is this method of advertising so effective and how can it help your small business? Today we give you a brief overview of retargeting and ways you can take advantage of this popular marketing method. This is the first episode in a continuing series on Retargeting.

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How to Publish a Quality Newsletter

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Sending a monthly or quarterly newsletter is a great way to reach your current customers, or even gain some interest from potential customers. However, no matter what industry you’re in, before hitting the “send” button there are a few things you’ll want to keep in mind. First, think about the content of the newsletter itself. […]

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