What is Pokémon Go? Why has it taken off so quickly? And more importantly, how can it benefit your small business? Today we take a look at this worldwide phenomenon in augmented reality gaming.

In episode 16 of the podcast, I shared my thoughts on blogging and how it may not be a useful tool for organic lead generation. Today, I give a few reasons you should consider blogging and tips on how you can get started.  

Another episode in our ongoing Reputation Management Series. Today I tackle reviews on Yelp! Yelp doesn’t want you to ask for reviews for your small business, so how can you get around this? You can manage your Yelp location at http://biz.yelp.com  

For businesses like retail stores and restaurants, keeping your hours updated on Google is crucial. You want to keep your customers informed and satisfied throughout the entire year. During the hectic holiday season when these types of businesses either offer extended, or shortened hours– or close altogether– it’s even more critical. Lucky for you, Google […]

What is Google Search Console? It used to be called Google Webmaster Tools. Today we talk about how to set it up and give you three things to pay attention to once you’re set up. Go to https://www.google.com/webmasters/tools to learn more Let’s connect! The 60 Second Marketing Podcast is now available on iTunes and Google Play – make sure you […]

What is Google Analytics and why should you care about it? Today on the podcast, Sandro gives a high-level overview of what it is and three things you may want to begin paying attention to inside this free, web-analytics service. You can get started with a Google account at https://www.google.com/analytics  Part one in a series. […]

Let’s face it, online reviews sites can be the bane of many small businesses lives. But sometimes you need them in order to either raise your rating or increase your online visibility. Today we give you five ways to ask your guests to let the world know how great your service and/or products are.  

I’ve been using virtual assistants for years. Today on the podcast, I’ll share some things you need to consider before you take the plunge into the world of VAs.  

Is blogging still relevant in terms of generating sales leads? For years I pushed blogging as the main driver behind internet lead generation. Blogging was a staple service in almost all of the marketing packages we provided. But 2016 is a lot different from 2006. Having a blog doesn’t make you stand out any more. It […]

Today on the podcast, we talk about the two online directories you should claim for your small business if you haven’t already. We claim these listings for both new and established businesses because they are so important. Remember that online reputation management can really make or break a business nowadays. Your potential clients and customers […]