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Why Reputation Management Matters

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Before the internet it was a lot easier to manage your reputation. Sure, there may have been a few unhappy clients from time to time (hey, you can’t please everyone.)  You expected them to tell their friends and family, and hope that eventually the bad memory would fizzle out. But with the rise of review […]

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The pros and cons of SnapChat

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I’m still a newbie to Snapchat but I’m really starting to get the hang of it.  Personally, I follow-up a few “YouTubers” on SnapChat and it’s great because I get to see what they’re doing in between filming for videos YouTube. Most of them publish content to YouTube once or twice per week and I’m […]

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60 Second Marketing podcast launch

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I’m excited to announce one of my new marketing initiatives: The 60 Second Marketing Podcast which is now available on iTunes and Google Play. I’ve started this podcast with fellow entrepreneur and marketing expert Sandro Galindo. We provide daily commentary on websites, social media, SEO and more – all in the time it takes to […]

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5 Easy Ways to Generate More Website Traffic

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After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work.  The Internet is a crowded place.  You have to work hard to get your message and your brand in […]

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Why Website Content Matters + How to Update It

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Do you want a website that converts traffic into leads?  You should be nodding your head in agreement.  You should also be seriously evaluating the content and the message your website communicates. Your website is more than a digital brochure that potential clients might peruse at their leisure. This is an important step in the […]

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Why your small business needs marketing automation

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Have you ever complained that marketing and lead nurturing takes so much time?  Running your business would be so much easier if the marketing didn’t require your constant attention. I feel that way at times about our own marketing. As business owners, we’re always striving to simplify our lives, not make them more complicated with […]

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3 reasons why delegating your marketing to your admin staff is a big mistake

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As business owners, we’re always trying to work efficiently with the time we have.  The best way to do this is to delegate various tasks to our support staff. I do this all the time with tasks like proofreading, email follow-up and social media scheduling.  It allows me to focus on more important revenue-generating tasks […]

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Why being found online is more important than ever

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The latest research by the Pew Research Center tells us that 84% of all American Adults use the Internet. From young to old, urban to rural dwellers, no matter their education level, financial status or ethnicity – the internet is a part of basically everyone’s lives in some form or another. The number of internet […]

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Video marketing is the new black

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This article is a guest post by Tessa Louche. When you’re lying in bed after a long day at work, what do you find yourself doing? Chances are, it’s scrolling through some sort of social media with a timeline chock full of videos. According to HubSpot, 78% of people watch videos online every week and 55% […]

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