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9 digital marketing metrics you should start tracking in 2016

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The internet has made marketing campaigns far more trackable and measurable.  You no longer have to make an educated guess about whether or not a campaign performed. The data you can collect is incredibly detailed and valuable, but it can be overwhelming if you’re unsure where to focus your attention.

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5 common myths about SEO for law firms

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Search engine optimization or SEO is an important part of law firm marketing.  Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy.  It helps ensure visibility among people who are actively looking for legal representation through internet searches.

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Convert more leads with this law firm internet marketing tip

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Building a well-designed, visually appealing website takes time.  It’s the foundation of your digital marketing strategy, so you want to do it right.  You have to consider your target market, potential keywords and how to best communicate your value proposition – certainly not something that can be in one brief planning session!

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9 important metrics for effective law firm internet marketing

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The days of approximating or estimating marketing campaign results are gone.  You no longer have to guess if a promotion generated leads and turned into business.  The internet has made marketing far more measurable and accountable.

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7 things to do when your marketing campaign flops

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It can happen to even the most experienced marketing professionals.  Your carefully-planned campaign didn’t perform as you had hoped – or worse, it was a total flop.  All the time and effort you put into your initiative seems to have been in vain.  Was the timing off?  Was the message incorrect?

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