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How an inbound agency can help with your law firm marketing

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As digital marketing continues to evolve, it’s becoming more of a necessity to partner with the right marketing agency.  Marketing dollars are shifting away from traditional strategies, but most attorneys and internal marketing staff don’t have the skill set needed to run effective digital marketing campaigns.

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Why content should be the focus of your law firm internet marketing

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An effective internet marketing strategy has a number of key components: a user-friendly website, targeted buyer personas and active social media accounts.  But perhaps the most important piece of your strategy is content.

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Email marketing ideas for law firms: beyond the basic newsletter

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Email is one of the most effective marketing tools available, and it can have very substantial effects on your bottom line.  According to a HubSpot survey, more than 50% of respondents said they read most of their email – proof that email is still a great way to reach current and potential clients.

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3 things most business owners get wrong about marketing

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Marketing is one of the most important components of a successful business, but this doesn’t mean that owners intuitively understand how to use it to their advantage. In many cases, a large percentage of business owners struggle with marketing on a daily basis.

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How inbound marketing helps with law firm branding

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Building a successful and recognizable brand in the internet age is not easy.  It used to be about catchy slogans and well-placed advertisements.  But the internet is challenging this traditional approach because the way people use the internet and shop for legal services is changing.

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7 Law firm internet marketing mistakes and how to fix them

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The internet is a great tool for generating new leads and cases because consumers continue to use search engines as a resource for information.  Law firms that pay close attention to building and maintaining a strong web presence are in a great position to capture new business.

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7 content marketing ideas for law firms

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More and more law firms are vying to obtain the best clients and cases via online media.  They invest time and money into building websites and developing pay-per-click advertising strategies.  But many firms miss out on a big opportunity to improve their visibility, build trust and generate new leads with content marketing.

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