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How to Start Your Brand Ambassador Program

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Maybe you’re looking to spread the word about your company’s latest amazing products or services. Or, maybe you’re a brand new company just getting started in your industry. While typical marketing and public relations can go a long way, one of the newest forms of “word of mouth” advertising involves what are called brand ambassadors. […]

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Brand Ambassadors 101

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Today, more and more small business are utilizing brand ambassadors as a means of spreading the word about their products or services. A brand ambassador is an unpaid volunteer who fully believes in your company and embodies your identity and values, and wants to help promote how wonderful your business is. While they don’t get […]

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Building Links Through Media Sources

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Links are an invaluable part of any SEO plan. Today Sandro talks about a great opportunity to find new links for your small business: Through the use of H.A.R.O. or Help A Reporter Out. You can find them and sign up for their 3x daily email at https://www.helpareporter.com/ Check out this episode!

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3 signs you are NOT ready to hire a marketing agency

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“Business isn’t growing fast enough.” “I am not keeping up with my competitors.” “I need help with my marketing.” These are just a few of the thoughts that can motivate a business owner’s thinking toward hiring a marketing or PR agency. But experience has shown us that not every business is a candidate for hiring a […]

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What’s with all the negativity? How to handle negative online reviews

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Businesses face a big challenge when it comes to getting new customers: the dreaded internet review. Most consumers – 85% of them – say that they read online reviews for local businesses. The internet is a great source of information and potential customers use it to see what others have to say about a business. […]

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How neuromarketing applies to public relations

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A few months ago I shared on Twitter that I was a few chapters into “The Buying Brain; Secrets for Selling to Subconscious Mind.” The book explores how the human brain makes subconscious decisions on brands, products, packaging and more. The most important takeaway for marketers is that humans want to make purchases, but it’s […]

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