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30 Day Instagram Challenge

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We are excited to announce the next 30-day challenge for the 60 Second Marketing Podcast, our Instagram Challenge! For the month of April, we are encouraging you to go “all in” on your Instagram account. Why Instagram? Because Sandro and I believe this is a platform that consumer-based businesses need to be using.  (Disclaimer: always […]

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Why You Need to Use the Facebook Pixel

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Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes a similar approach in tracking traffic to your website. How […]

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How to Deal with Internet Trolls

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There may come a time when your small business has to deal with the dreaded internet troll. An internet troll is someone who may have had a negative experience with your company, and they take their grievances to the internet by posting inflammatory statements or starting arguments on your social media sites. They may even […]

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Things to Consider When Launching a Facebook Ad Campaign

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Today Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you’re a novice w Facebook ads or have more than a few campaigns under your belt today’s episode is sure to give you a few things to think about before you publish your next campaign […]

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Why Use Twitter Polls

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Have you ever seen or taken a Twitter poll? There are some pretty fun ones out there with good engagement. Today Sandro explains what a Twitter poll is and why you may want to dip your toe in the waters of these questionnaires. Episode 071 Be part of the conversation, join us on our Facebook […]

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How to Maximize Your Facebook Budget

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You almost need a Ph.D. in Facebook Ads in order to have the best impact for your budget. Today Liz gives us three strong tips to help you maximize your Facebook budget. Join us on our Facebook Group found at https://www.facebook.com/groups/60secondmarketing/ Episode 054 Check out this episode!

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How to Build a Lookalike Audience on Facebook

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What is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool. Be sure to join us at our Facebook group at https://www.facebook.com/groups/60secondmarketing Episode 049 Check out this episode!

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How to Find Good Content for Your Social Channels

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It’s the question that stumps so many small business owners who are trying to build their social media channels: How do I find great content? Today Liz shares three tips to help you discover content for your small business and industry. Be sure to join our Facebook Group at https://www.facebook.com/groups/60secondmarketing/ Episode 044 Check out this […]

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