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How to Use Social Media as a Customer Service Tool

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Most small business owners don’t think of social media as a customer service tool. They view social media as one more thing they have to worry about.  Yes, social media takes a ton of time to manage.  But that doesn’t mean you should overlook the power social media has to turn a negative experience into […]

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Why You Should Use Instagram Stories for Your Business

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Last week Instagram and its parent company Facebook dropped a bombshell, Instagram Stories, a copy / knockoff of Snapchat Stories. Today Sandro shares a few reasons why IG Stories may be better than Snapchat Stories and why you and your small business may want to consider giving Instagram Stories a try. Episode 041 Check out […]

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Facebook: Business Pages vs Personal Accounts

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What’s the difference between a personal Facebook account and a business page? Liz and Sandro talk about the two and give you some, possibly, controversial advice on the two. (there’s a dirty, little secret Facebook doesn’t want you to know!) – Episode 040 Check out this episode!

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Facebook Insights: Pages to Watch

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There’s so much data and great information to be found within Facebook’s Insights. But have you tried using Facebook’s Pages to Watch feature? This feature is located within Insights and is a great way to track your competition or pages that you want to be more like. You can also easily see these other businesses’ […]

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How to Use Facebook Groups for Your Small Business

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What are Facebook Groups and how can they be utliized in small businesses digital marketing? Today Sandro explains a few of the pros and cons to FB groups and how they can help you promote your small business! Join our new Facebook Group at http://www.facebook.com/groups/60secondmarketing    

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Facebook Ads 101

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Facebook has been “pay-to-play’ for businesses for years now. If you haven’t thought about dipping your toe into the world of FB ads, now may be the time. Liz gives us a primer on FB ads in the first of an ongoing series.

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