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Social Scheduling

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Scheduling social media posts used to be frowned upon. No more! We’re all busy and have times we’re more creative than others. Today Sandro discusses scheduling in Instagram, Facebook and Twitter. Websites talked about are: https://hootsuite.com http://www.buffer.com https://www.audiense.com

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Instagram Algorithm: Good or Bad?

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Instagram is one of the most popular ways to share photos across a variety of social platforms.  It’s fun, it’s easy and you can do some pretty cool things with the built-in filters. It’s most popular among females in their 20’s. In the last few weeks, you’ve probably heard the A-word being tossed around: Algorithm. […]

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The Importance of Twitter Cards

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Ever wonder why (and how) some websites have the perfect image that appears along with the link in your Twitter news feed? It’s because they’ve set-up what’s known as Twitter cards – media that helps attract people to your website. Twitter cards can take the form of images, video and other types of media. There […]

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The pros and cons of SnapChat

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I’m still a newbie to Snapchat but I’m really starting to get the hang of it.  Personally, I follow-up a few “YouTubers” on SnapChat and it’s great because I get to see what they’re doing in between filming for videos YouTube. Most of them publish content to YouTube once or twice per week and I’m […]

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The pros and cons of Twitter

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Twitter is personally one of my favorite social media platforms.  Many people I speak with don’t fully understand it – they struggle with the idea of keeping a message to 140 characters and how to incorporate hashtags. A lot of those same people are more comfortable with Facebook.  I find they are often baby boomers […]

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Social media for law firms: the anatomy of a good Facebook presence

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As the largest social network in the world, Facebook provides numerous opportunities to marketers and entrepreneurs.  Building a solid presence on Facebook is a smart move because that’s where your current and potential clients are likely ‘hanging out.’  If you want to be visible among your target market, you need to get out of your […]

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23 digital marketing ideas for law firms you can use right now

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As more law firms embrace digital marketing, many managing partners are beginning to understand its potential.  Building a strong internet presence allows you to reach a larger audience than say networking.

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Social media for law firms: how to measure ROI

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One of the reasons business owners are apprehensive about using social media is because they don’t think it will get results.  Yes, measuring your success on social media can be difficult.  Even among marketers, measuring results is one of the top frustrations with social media.  But we don’t use that as an excuse!  As with […]

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Social media for law firms: how to get started

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Acquiring clients for your law firm used to involve a strategy of networking with the right people and advertising in pricey publications.  And for years, that plan worked relatively well.  But the internet is challenging the status quo of law firm marketing, making digital marketing more and more of a necessity.

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