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How to find engaging content for your social media accounts

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It’s the question that plagues many business owners who are trying to build their social media presence – Where the heck am I supposed to find engaging content for my social media accounts? Add in the fact that social media accounts need updated at least once per day, and you can start to feel overwhelmed very […]

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Content curation versus content creation

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The importance of content marketing is undeniable, and producing engaging and valuable content regularly has become critical for most businesses. As a result, a great debate arose regarding which strategy is more effective – original content creation or content curation?

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Importance of meaningful activity on social media

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Not sure if the activity on your Facebook, Twitter and Google+ pages matter? Turns out it does matter. A recently updated study from Searchmetrics found a correlation between strong search engine optimization (SEO) ranking and a URLs number of Shares, Likes, Tweets and +1s on social media websites.

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Four simple ways to track ROI on social media

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According to Media Bistro, 72 percent of businesses that use social media don’t know how to measure their return on investment (ROI). It begs the question, are companies only on Facebook, Twitter or LinkedIn because they think it’s the right thing to do? What if business owners put a simple tracking system in place and […]

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Facebook sharing continues to rise

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If marketers and small business owners are looking for guidance on how information is spread across social media platforms, they need to look no further then AddThis and their Year-End Social Sharing Trends of 2011 Report. AddThis is a sharing platform used by more than 11 million sites and 1.2 billion users. You probably noticed […]

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Location-based apps not as popular as initially thought

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Mashable reported some interesting news about Foursquare and other location-based apps today. According to a recent survey of 37,000 adult mobile phone users, only two percent reported using those apps on a weekly basis. And nearly 70 percent of those surveyed had never heard of location-based apps, forcing marketers to re-think how they use cell […]

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The real cost of social media mishaps

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A recent survey from Symantec Corp. reported that mishaps on social media can cost employers close to $4 million per year. The study cites reductions in stock price, litigation costs and a damaged reputation. Corporate social media policies have been debated for years, but according to the article they are rarely enforced.

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