Writing your bio can be one of the most difficult and daunting tasks. How do you communicate your expertise without sounding arrogant? Having a professional bio on-hand is important for a variety of reasons.
You never know when you’ll have the opportunity to speak in front of an industry organization or be interviewed by the media. Trust me, they will ask for a bio. Be prepared and have one ready to go.
Getting started with your bio
The first thing you’ll probably ask yourself is whether the bio should be in first person or third person. Either one will work, although third person will be slightly more formal.
Consider your industry and what’s most appropriate for the products or services you provide. I tend to favor writing in the third person for our clients.
Questions to answer that will build credibility
The questions below are ideal for small business owners who want to create a bio that demonstrates credibility and expertise, although individuals working for a company can also use these questions.
Remember to keep your target audience in mind. Will potential clients be reading this? Or will you use this to demonstrate qualifications for a job opening through LinkedIn?
- Where did you attend school and what did you study?
- How does this contribute to your expertise today?
Previous Work Experience
- What companies have you worked for in the past?
- What specifically did you do for them? What were your core responsibilities?
- What successes did you achieve with previous companies or in previous positions?
- How did you come to start this business? What path brought you here?
- What problem(s) you are best at solving for your clients/customers?
- How would your ideal client/customer describe you?
- Are you involved with any industry organizations?
- What are you known for professionally?
- What do you have a knack for? What do you love about your industry?
- Have you received any awards or accolades?
- Is there anything else you would like to tell people about yourself?
Spend 20 to 30 minutes answering the questions above, keeping in mind that you don’t have to answer every single one. Once you feel like you’ve accurately described your expertise and credentials, you can piece your answers together so they flow nicely.
Obviously the length of your bio will depend on the length of your career and your experiences, but 250 to 500 words should be sufficient. If you’re trying to build your internet presence, it’s a good idea to have two or three versions of your bio. Search engines will recognize when you’ve copied and pasted the same bio to various websites.
As with any article or blog post, it’s a good idea to have someone else review the content and grammar. Once it’s complete, get it published! Share it on your website, blog and LinkedIn profile and start building your credibility.
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What’s makes small business marketing so hard? Trying to keep-up with the ever-changing technology and the limited attention span of your target market.
And it’s only getting more difficult. What works today might not work tomorrow.
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