Mashable reported some interesting news about Foursquare and other location-based apps today. According to a recent survey of 37,000 adult mobile phone users, only two percent reported using those apps on a weekly basis. And nearly 70 percent of those surveyed had never heard of location-based apps, forcing marketers to re-think how they use cell phone to interact with customers.
It’s a good reminder for business owners and marketers to take a careful look at the way a target market uses technology. While these apps might still be useful for businesses like Starbuck and other restaurants, others will want to reevaluate their strategy.
The next statistic I’d like to know is how many consumers use QR codes. If you know, please share!
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What’s makes small business marketing so hard? Trying to keep-up with the ever-changing technology and the limited attention span of your target market.
And it’s only getting more difficult. What works today might not work tomorrow.
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