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A Common Misconception About Hiring a Marketing Agency

So, it’s time for your small business to hire a marketing agency. Maybe you’ve been wearing too many hats, trying to run your company, pay the bills, follow up on leads and redesign your website and there’s simply not enough time in the day to figure out marketing strategy. Or, maybe sales are down and leads are stagnant, and you’re not sure how to give things the boost they need.

Whatever the reason, you’re ready to pass the torch to the experts.

Hiring a Marketing Agency

Sometimes, small businesses might be hesitant to hire a marketing agency because they simply don’t feel organized enough. They think they should have some idea about their target audiences, their specific goals and the strategies that will help them reach those goals before reaching out for help.

However, it doesn’t make sense to wait! An agency has the expertise these small businesses are looking for, and it’s their job to stay up-to-date on all the latest tactics and strategies that will help your company become more successful.

Just make sure you’ve done your research and hire the marketing agency that understands and aligns with your specific goals. In an ever-changing industry, you need an agency that will guide you through the marketing process.

Want to learn more? Check out our recent podcast on this very topic!

From the original episode show notes: Mentioned in the podcast is our most popular episode, 3 Things to Consider Before You Hire a Marketing Agency. You’ll find that episode here http://60secondmarketing.libsyn.com/3-things-to-consider-before-you-hire-a-marketing-agency-0

Have a question? Email us questions@60secondmarketing.net we’ll give you and your company a shout out in addition to answering your question!

Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

Liz Hersh

I’m the founder of Hersh PR and Marketing, a boutique digital marketing agency. Our work helps companies grow leads and increase revenue.

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