Does your small business regularly send out emails to your customers (HINT: you should be!). If so you may be wondering why some emails have higher open rates than others. Today Liz shares some of her email marketing expertise to talk about email subject lines and why they matter.
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What’s makes small business marketing so hard? Trying to keep-up with the ever-changing technology and the limited attention span of your target market.
And it’s only getting more difficult. What works today might not work tomorrow.
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