Why you should create a PR and marketing strategy

Why you should create a PR and marketing strategy

When you are driving to a new location, do you use a GPS? When you’re cooking something new, do you refer to a recipe? Absolutely! In each instance, you have a desired outcome, and you follow the appropriate plan or route.

So why is achieving greater sales and stronger brand recognition any different? If you had a proven roadmap to achieve these goals, you’d probably refer to it daily.

(more…)