Marketing is an important business activity that many business owners push to the back burner. When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.”
As the firm’s managing partner, you’ve got a lot on your plate. You’re responsible for keeping the business running, watching the firm’s financial performance and maintaining the overall image of the company.
In a few short years, the internet has drastically changed how companies advertise and market their services. Companies used to rely on ‘interruptive’ messages to convince consumers about the value of their product or service. But over time, consumers started to ignore these messages by tuning them out, or cutting them out completely.
More and more law firms are exploring how internet marketing can be an effective tool for obtaining clients. A successful campaign should result in increased visibility and more traffic, and an improvement in the conversion of visitors into leads and then customers.
Has business been a little slow? Do you feel like your competition is pulling ahead? If you’re wondering how to stay competitive and continue to attract your ideal clients, then it’s time to give your marketing strategy a reboot with a digital focus.
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