The internet is a great tool for generating new leads and cases because consumers continue to use search engines as a resource for information. Law firms that pay close attention to building and maintaining a strong web presence are in a great position to capture new business.
Running a law firm can be difficult, especially when you’re faced with various business tasks that you know little about. Marketing falls into this category for many entrepreneurs because the marketing industry is evolving so rapidly.
The most successful law firms consistently place strategy and planning as a high priority task because they know it’s fundamental to long-term success. Surprisingly, 64% of businesses don’t do any planning.