You know that you need to be building a strong web presence because the vast majority of consumers looking for a product or service use the internet for research.
Building a well-designed, visually appealing website takes time. It’s the foundation of your digital marketing strategy, so you want to do it right. You have to consider your target market, potential keywords and how to best communicate your value proposition – certainly not something that can be in one brief planning session!
The days of approximating or estimating marketing campaign results are gone. You no longer have to guess if a promotion generated leads and turned into business. The internet has made marketing far more measurable and accountable.