Boosting Drive Team’s Sales by 25%
We have boosted Drive Team’s sales by (x)% after helping them define their target audience and establishing a digital marketing strategy to fill their pipeline.
Web traffic increased
Social followers gained
They were unsure of the best way to navigate the modern digital marketing landscape
Understand better who they needed to target
Hersh PR started creating a digital strategy that first addressed their branding and voice
Hersh PR started regularly posting relevant content on social media to promote brand awareness
Drive Team maintains a fully-booked class schedule, typically months in advance
Drive Team is a driving school based in Cuyahoga Falls, Ohio, with one mission: Prevent highway accidents through quality drive training for any type of driving. They offer professional driving programs for teens, first responders, and corporate teams. Drive Team has provided the country’s best driver training since it opened in 1990. Their main facility is in Ohio, but they travel all over the country, assisting teams to become the best drivers.
While trying to establish themselves online, Drive Team was unsure of the best way to navigate the modern digital marketing landscape. Their goal was to understand better who they needed to target and how to convert online traffic into sales by filling up driving classes.
Understand target audience
Online traffic to sales
After the initial consultation with Drive Team, Hersh PR started creating a digital strategy that first addressed their branding and voice. Hersh PR had to identify the target audience to establish the proper branding and voice before beginning an outreach strategy.
To create an outreach strategy that supported the sales process, we determined the proper channels for Drive Team to target and which KPIs we needed to track. Hersh PR started regularly posting relevant content on social media to promote brand awareness. Additionally, our team created ongoing email campaigns to Drive Team’s subscriber list and created high-level content on Drive Team’s blog.
After performing rigorous testing, Drive Team maintains a fully-booked class schedule, typically months in advance. Their online activity has more than doubled since working with the Hersh PR team, increasing social media followers by (x)%. Email campaigns continue to show an average open rate of (x)%, and the subscriber list consists of over (x) subscribers and (x)% increase since working with Hersh PR.
Additionally, their website traffic averages (x) amount of visitors per month with an average of (x)% conversion rate.
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