Marketing as a small business presents several challenges. Between budgetary constraints and a lack of clarity about the right ways to market a business, it’s no wonder that marketing is often a small businesses least favorite business function. But it’s probably the most important. It’s crucial to maintain an ongoing marketing and lead generation strategy to yield beneficial outcomes for your brand.
Marketing as a small business presents several challenges. Between budgetary constraints and a lack of clarity about the right ways to market a business, it’s no wonder that marketing is often a small businesses least favorite business function. But it’s probably the most important. It’s crucial to maintain an ongoing marketing and lead generation strategy to yield beneficial outcomes for your brand.
Outsourcing your marketing is one of the best decisions you can make for your small business. Traditional in-house marketing teams are a great solution for larger organizations that have the resources available to employee experts in the 10+ roles that it takes to run an effective department.
As supply chain issues create out-of-stock scenarios across industries, brands are missing the opportunity to better align their marketing, sales and supply chain leaders. Learn how internal teams can work together during this crisis.
Reaching customers without intruding on their privacy continues to be a priority for marketers. Google, Apple and Facebook have taken steps to reduce third-party tracking. First-party data is readily available and much easier to collect than you might think.
In a world where online sales channels have become increasingly important, digital content is a necessary part of your marketing strategy that you cannot ignore. But creating quality content takes time, creative energy and a strong understanding of search engines.
Automated emails are one of the best methods to nurture leads and convert them into paying customers. When you have an effective email campaign that provides significant amounts of value to those who follow your content, your organization can generate revenue with minimal ongoing effort.
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
Your website is a critical touch point in your sales process, giving you the opportunity to connect with potential customers and demonstrate your ability to deliver an amazing service. Maintaining a website that connects with and converts leads is crucial to growing your business.
