An often overlooked benefit to creating compelling content is equipping your sales team with the right resources to fill gaps in the sales cycle and increase their close rate.
Creating High-Value Content for Your Sales Team
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Manufacturing Articles.
2022 Trends Guiding Marketing in Manufacturing
Competing in today’s...
Marketing During a Supply Chain Crisis: Best Practices
As supply chain issues create out-of-stock scenarios across industries, brands are missing the opportunity to better align their marketing, sales and supply chain leaders. Learn how internal teams can work together during this crisis.
Manufacturers: How to Hire A Content Agency
In a world where online sales channels have become increasingly important, digital content is a necessary part of your marketing strategy that you cannot ignore. But creating quality content takes time, creative energy and a strong understanding of search engines.
7 Marketing Metrics Every Manufacturer Should be Tracking
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
Increase Website Conversions: Simple Site Edits for Manufacturers
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Manufacturers: Five Easy Ways to Generate More Website Traffic
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
