An often overlooked benefit to creating compelling content is equipping your sales team with the right resources to fill gaps in the sales cycle and increase their close rate.
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In a world where online sales channels have become increasingly important, digital content is a necessary part of your marketing strategy that you cannot ignore. But creating quality content takes time, creative energy and a strong understanding of search engines.
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
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