Marketing Articles.

Marketing During COVID-19: Advice and Best Practices

Marketing During COVID-19: Advice and Best Practices

Unexpected events such as floods, earthquakes or epidemics can rattle even the most prepared business. COVID-19 is proof that your organization needs well-documented strategies that are based on sound data and can be revised quickly as economic conditions shift.

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5 Common Problems with SMB Websites + How to Fix Them

5 Common Problems with SMB Websites + How to Fix Them

Your website is a critical touch point in your sales process, giving you the opportunity to connect with potential customers and demonstrate your ability to deliver an amazing service. Maintaining a website that connects with and converts leads is crucial to growing your business.

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Why Website Content Matters + How to Update It

Why Website Content Matters + How to Update It

A well-rounded digital marketing strategy includes many elements. From paid advertisements to organic search engine marketing, your brand needs to be present and visible on numerous channels. However, there is an underlying component that fuels it all: content.

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Client Personas: What They are and why Your Business Needs Them

Client Personas: What They are and why Your Business Needs Them

Marketing campaigns that are precise and highly targeted yield the best results. But how can you generate results if you don’t know who to target? No matter what you’re selling, you’re always selling to people, which is why every company benefits from the creation of at least one client persona.

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