Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.
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Your website is a critical touch point in your sales process, giving you the opportunity to connect with potential customers and demonstrate your ability to deliver an amazing service. Maintaining a website that connects with and converts leads is crucial to growing your business.
A well-rounded digital marketing strategy includes many elements. From paid advertisements to organic search engine marketing, your brand needs to be present and visible on numerous channels. However, there is an underlying component that fuels it all: content.
Search engine optimization is a complex, ever-changing subset of digital marketing that continues to grow in importance. The methods for improving a website’s visibility on search engine results pages (SERPs) range from technical to creative.
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