Marketing as a small business presents several challenges. Between budgetary constraints and a lack of clarity about the right ways to market a business, it’s no wonder that marketing is often a small businesses least favorite business function. But it’s probably the most important. It’s crucial to maintain an ongoing marketing and lead generation strategy to yield beneficial outcomes for your brand.
WordPress Websites: What to Look for in a Web Design Company
Find the Right Partner to Build Your WordPress Website
Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact. A strong website is well-organized, easy to navigate, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you.
A company specializing in website design and development will help you achieve a website that looks great and is suited to your style or brand. A website developer will use the designer’s specifications in order to bring the concept to life. Here’s what to look for when choosing a WordPress web design company:
Are They The Total Package?
Review Their Portfolio
How Big is This Company – And How Big is Their Average Client?
Pro Tip: It’s advantageous to work with a company that you can form a long-term business relationship with. Not all freelancers are interested in long-term relationships because they may not have the resources to support your future goals.
Consider Your Timeline
Upfront and Ongoing Investment
Depending on the status of your business, price can be a major factor in deciding who designs, builds, and maintains your website. Websites are a lot like cars, ranging from a few hundred dollars to hundreds of thousands of dollars depending on the functionality, appearance and security required. That’s why it’s important to clearly define your goals and requirements and educate yourself on the resources required to make it happen. And remember, even after design, development, and implementation, websites require maintenance. They are a tool that can help your business grow and thrive when properly maintained.
We believe the best way to achieve your dream website is by hiring a single company dedicated to the design, development, and implementation of your site. Contact us today for more information.
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What makes marketing so challenging?
Trying to keep-up with the tools, technology and the limited attention span of your target market are all challenging. Get our tips on how to grow leads and revenue, delivered directly to your inbox.