Improving Brand Awareness and Filling In-Person Classes

We have boosted DriveTeam’s online presence and implemented a focused digital marketing strategy to fill their pipeline.

 2013%

Increase in Web Traffic Since 2014

12+

Average Monthly New Followers on Social Media

25.5%

Average Email Open Rate

Snapshot.

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Client needed a robust digital marketing strategy to fill their pipeline

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They sought to improve their organic keyword ranking

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Hersh PR created a custom outreach strategy that supported their sales process

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Hersh PR started regularly posting relevant content on social media to promote brand awareness

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Drive Team maintains a fully-booked class schedule, typically months in advance

Client Background.

DriveTeam Inc. is a driving school based in Akron, Ohio, with a mission to prevent highway accidents through quality driver training for any type of driving. They offer professional driving programs for teens, first responders, and corporate teams. DriveTeam has provided the country’s best driver training since it opened in 1990. While their headquartered in Ohio, they frequently travel around the country, training corporate teams to become smarter, safer drivers.

Challenge.

DriveTeam needed a robust digital marketing strategy to fill their pipeline. They had specific registration goals for their teen driving and first responder programs. They sought to better engage their audience and convert online visibility and traffic into sales. They also sought to improve their organic keyword ranking and improve their thought leadership in the industry.

Engage The Target Audience

Convert Online Traffic into Registration

Solution.

Hersh PR and Marketing created a custom outreach strategy that supported their existing sales process. We determined the proper channels, the right messages and the KPIs necessary to measure success. We also conducted keyword research to support an on-going search engine marketing strategy to reach internet users searching for driver training. 

Hersh PR started regularly posting content on the website and to social media accounts to promote brand awareness. DriveTeam was an early proponent of using video to demonstrate the power of their training, and we leveraged video to communicate their unique approach to driver training. 

Having built a strong customer base, DriveTeam recognized the value in communicating with their existing audience to help generate referrals and repeat business. We implemented regular email communication with multiple audiences to promote new classes and other up-sell opportunities.

Results.

DriveTeam maintains a booked class schedule, typically months in advance. Their online activity remains strong thanks to consistent blogging and social media updates by the Hersh PR team. Email subscribers and social media followers continue to grow each month. Email campaigns deliver an average open rate of 25.5 percent. Website traffic has increased more than 2000 percent since 2015. In addition, the website ranks for more than 900 non-branded keywords or phrases that support online visibility and lead generation.

 

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