Digital marketing is one of the most effective ways for companies to market their services, generate leads and grow sales. But it can also present challenges to entrepreneurs and businesses due to the ever-changing nature of search engines and other websites.
Internet marketing helps law firms attract new leads and clients. It’s an effective option because you’re able to reach a large audience.
Many firms rely on the partners to bring in new business, but a group of partners doesn’t have the same reach as the internet. With the right strategy in place, you can target a specific audience and reach many individuals who need your exact legal expertise.
As more law firms embrace digital marketing, many managing partners are beginning to understand its potential. Building a strong internet presence allows you to reach a larger audience than say networking.
When you think of a traditional law firm marketing strategy, you likely envision a comprehensive plan designed to achieve overarching business and sales goals. Along with those goals, you need to detail your budget, timeline and the specific tools and tactics you’ll implement. But there is an important component missing from your marketing strategy: buyer personas.