Visits to your website is a very simple metric to track, and often the most important. Traffic is one of the best indicators of not only how effective your message is, but also how responsive your target market is.
In fact, a lot of the metrics we’ll be exploring revolves around traffic. Website traffic can be grouped into four main groups: Direct, Organic, Referral and Paid.
These are visits that come from anyone who directly enters in the URL of your website or social page into a browser.
Direct traffic is also generated by those who click on a bookmark or a link that was put into an email, a comment, or in a chat room.
Organic (Search) Traffic
This kind of traffic typically comes from search results that are not the result of a paid ad. Organic traffic is a direct result of the search engine optimization efforts of the content on your website or social media page.
Referral traffic is traffic that comes from third party websites. Like organic and direct traffic, referral traffic is not the result of a paid ad. Instead, it is the result of links from press releases, guest posts, business directories, or other social media pages.
When someone arrives at your website by way of an advertisement, it is known as paid traffic. In order to get the most out of paid traffic, you’ll want to set up proper analytics software so that this particular kind of traffic is tracked the right way.
All four forms of traffic should be tracked regularly, but the two kinds that you should prioritize the most are organic traffic and direct traffic since they are strong indicators of credibility with search enginges and existing clients.